About Dead Stock: upcycled streetwear born in a warehouse

What is Dead Stock

Streetwear from warehouse deadstock. New graphics. New attitude.

We start from brand-new T-shirts, hoodies and accessories that were left unsold and never worn. We select them and transform them with original graphics by our crew of tattoo artists and artists.

Garments that already existed. An identity still to be created.

Not vintage. Not second hand. Dead Stock.

It all started in a warehouse.

The idea

Boxes full of new T-shirts and hoodies, sitting there for years. The warehouse had to be cleared and those garments risked being thrown away. For SN they were a starting point.

The inspiration came from the skate and surf tees of the '80s and '90s: characters, drawings and graphics you recognised at first glance. The ones you chose for the story they told and kept wearing for years.

SN brought in NG, taking the project into the world of artists, tattoo artists and printing. With ML, who had more unsold stock available, the idea took shape.

Rescue the garments. Make room for ideas.

What we do

1. 01 RescuedWe rescue new garments from warehouse deadstock. We check fabrics, condition and finishing, then select the ones that become part of the project.
2. 02 RedesignedThe crew creates the graphics. Every artist brings their own style: marks, characters and images that give the garment a Dead Stock identity.
3. 03 RebornThe graphics take shape on the fabric. Screen printing is our technique of choice, for the character of the print and how well it lasts. This is where our collections and special editions come from.

Second life. First wear.

The crew

Three founders, tattoo artists and artists with different styles. Dead Stock was born from these people meeting, and it takes shape through their graphics.

Behind every drawing there is a hand, a path and a way of seeing things. In the crew studio you can find out who signs the graphics and get to know their work.

Meet the crew →

Do you draw, tattoo or have an idea for us? Write to info@deadstock.ch.

Ataru and Ryoga are part of this world too: our two cats, with different characters and the same urge to roam.

The roots

• Skate
• Surf
• Snowboard
• Tattoo
• Street art
• Rock
• Metal
• Grunge
• Rap
• Moto

The graphics under the boards. Record covers. The flash hanging in tattoo studios. Painted walls. This is our world: the culture of people who move, create and find their own style.

Our roots are in the '80s and '90s. The ideas keep moving.

Mission

Give a new identity to what already exists.

We combine rescued garments with the creativity of tattoo artists and artists to make streetwear that is carefully made, recognisable and built to be worn for a long time.

Vision

Take this attitude to streets all over the world.

We want to grow a brand where rescue, quality and creative freedom are part of the same choice. A community that recognises itself in the style and the value of what it wears.

The manifesto

• Waste is a lack of imagination.
• Value doesn't end at the back of a warehouse.
• Ideas need space. Artists need a surface.
• Choose your style. Make it yours.
• Old stock. New attitude.
• Wear it. Wreck it. Live it.

Frequently asked questions